This latest work follows the development of the Motability Operations and Motability Foundation brands, aiming to create clearer distinctions and understanding between the two organisations and the Motability Scheme. To achieve their goal the Motability Operations team has infused the brand with a new sense of energy, to better represent the organisation's purpose to keep its customers moving.
Commenting on the new brand, Lisa Thomas, Chief Marketing Officer at Motability Operations, said: “We are excited to unveil the refreshed brand identity for the Motability Scheme. It was important for us to keep the heritage of our well-known brand but also bring a new sense of modernity to make the brand feel more inclusive.
“Our aim is to ensure the Scheme is easily understood, more accessible, and representative of all disabilities. By optimising our brand for digital channels and improving the customer journey, we're confident that this new identity will keep us fit for the future, while continuing to support and celebrate our diverse customer base.”